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Business Policy & Strategic Managemen
• Paper has been designed such that it enables the students to understand the various components of Business environment, and device strategies to face global competition.
Introduction
Business policy- Evolution of the concept. Difference between business policy and strategic management; Introduction to Strategic Management- Concept, Importance, Phases of strategic Management, Strategic Management Process, Strategic Decision Making.
Scanning the Environment
Environmental Scanning and Industry Analysis- Porter’s Approach; Internal Scanning: Organizational Analysis- A Resource-Based Approach to Organizational Analysis, Value-Chain Analysis.
Strategy Formulation
Situation Analysis-SWOT Analysis; Business Strategy- Porter’s Competitive Strategies, Cooperative Strategies; Corporate Strategy-Directional Strategy, Portfolio Strategy, and Parenting Strategy, Functional Strategy and Strategic Choice.
Strategy Implementation
Concept, Organizing for Action, Staffing and Directing, Global Issues for 21st. Century
Evaluation and Control
Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for Proper Control.
• J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison Wesley Longman.
Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill, 3rd. Edition, New Delhi, 2008.
• Thompson & Strickland, Strategic Management-Concepts and Cases; Tata McGraw Hill Publishing Co. Ltd. New Delhi; 13th. Edition, 2003
• Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, John Wiley & Sons, 1st Ed., 2001.
