Consumer Behaviour Practical

Paper Code: 
DBBA 502B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

1. Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.

References: 

1. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
2. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

Academic Year: 
2018-2019
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