Coming soon
Entrepreneurship
• To explain development of entrepreneurs and inculcate in the students the expertise required for creating and starting the venture.
• This course enables the students to study the strategies that will cultivate every student’s entrepreneurial mindset and helps in preparing them to launch their own business venture in the future.
Introduction to Entrepreneurship
Entrepreneur – meaning, importance, traits, types. Similarities and differences between Entrepreneur and Intrapreneur. Entrepreneurs v/s Professional managers. Role of Entrepreneurship, Entrepreneurial environment – Global Entrepreneurship Environment and Business climate in India. Forms of business for Entrepreneurs
Entrepreneurial Development and Influences on Entrepreneurship Development
EDP – Concept , evolution, Significance and process, External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economical, Personal, Entrepreneurial Success and Failure: Reasons and Remedies.
New venture creation
New product development process, marketing research for the new venture, Preparation of Business Plan, feasibility analysis. Importance and benefits of business plan. Requisites of a good business plan. Institutes supporting entrepreneurs - SIDBI, NABARD, KVIC, NBMSME.
Financial sources and product protection
Debt and equity financing, venture capital, legal issues – intellectual property rights patents, trademarks, copy rights, trade secrets, licensing, franchising.
Entrepreneurship Development and Government
Role of Central Government and State Government in promoting Entrepreneurship, Introduction to various incentives, subsidies and grants, Export Oriented Units, Fiscal and Tax concessions available. Development of women Entrepreneurs. Women Entrepreneurs Reasons for low / no women Entrepreneurs, their Role, Problems and Prospects
• Vasanth Desai “Dynamics of Entrepreneurial Development and Management” Himalaya Publishing House, 2nd Edition.
• Kumar Arya, “Entrepreneurship: Creating and Leading an Entrepreneurial Organization”, Pearson Education.
• S. Anil Kumar, S.C Poornima, Mini K. Abraham, & K. Jayashree “Entrepreneurship Development ", New Age International Publishers.
• Poornima M. Charantimath “Entrepreneurship Development and Small Business Enterprises” , Pearson Education
• Rajeev Roy, “Entrepreneurship” 2nd Edition, Oxford University Press.
