Entrepreneurship

Paper Code: 
MBA - 623
Credits: 
4
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 

• To explain development of entrepreneurs and inculcate in the students the expertise required for creating and starting the venture.
• This course enables the students to study the strategies that will cultivate every student’s entrepreneurial mindset and helps in preparing them to launch their own business venture in the future.

8.00
Unit I: 
Introduction to Entrepreneurship

Entrepreneur – meaning, importance, traits, types. Similarities and differences between Entrepreneur and Intrapreneur. Entrepreneurs v/s Professional managers. Role of Entrepreneurship, Entrepreneurial environment – Global Entrepreneurship Environment and Business climate in India. Forms of business for Entrepreneurs

8.00
Unit II: 
Entrepreneurial Development and Influences on Entrepreneurship Development

EDP – Concept , evolution, Significance and process, External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economical, Personal, Entrepreneurial Success and Failure: Reasons and Remedies

8.00
Unit III: 
New venture creation

New venture creationNew product development process, marketing research for the new venture, Preparation of Business Plan, feasibility analysis. Importance and benefits of business plan. Requisites of a good business plan. Institutes supporting entrepreneurs - SIDBI, NABARD, KVIC, NBMSME.

8.00
Unit IV: 
Financial sources and product protection

Debt and equity financing, venture capital, legal issues – intellectual property rights patents, trademarks, copy rights, trade secrets, licensing, franchising.

8.00
Unit V: 
Financial sources and product protection

Debt and equity financing, venture capital, legal issues – intellectual property rights patents, trademarks, copy rights, trade secrets, licensing, franchising.

Essential Readings: 

Text Books:
• Vasanth Desai “Dynamics of Entrepreneurial Development and Management” Himalaya Publishing House, 2nd Edition.
• Kumar Arya, “Entrepreneurship: Creating and Leading an Entrepreneurial Organization”, Pearson Education.
• S. Anil Kumar, S.C Poornima, Mini K. Abraham, & K. Jayashree “Entrepreneurship Development ", New Age International Publishers.
• Poornima M. Charantimath “Entrepreneurship Development and Small Business Enterprises” , Pearson Education
• Rajeev Roy, “Entrepreneurship” 2nd Edition, Oxford University Press.

References: 

• Peter F. Drucker, Innovation and Entrepreneurship, Routledge, 2012.
• David H. Holt, “Entrepreneurship: new venture creation”, Prentice Hall
• Robert D.Hisrich, Michael P.Peters, " Entrepreneurship Development, 9th Edition, Tata McGraw Hill edition
• Robin Lowe and Sue Marriot, Enterprise: Entrepreneurship and Innovation, Routledge, 2012

Academic Year: 
2014-2015
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