Fundamentals of E-Commerce

Paper Code: 
(BBA 506)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
8.00
Unit I: 
Introduction to E-Commerce:

Introduction to E-Commerce:
The Scope of Electronic Commerce, Definition of Electronic Commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, Internet Commerce, Advantages and limitation of e-commerce, E –Commerce Perspective.

10.00
Unit II: 
Business Strategy in an Electronic Age:

Business Strategy in an Electronic Age:
Supply Chains, Porter’s Value Chain Model, Inter Organizational Value Chains, Competitive Advantage, Competitive Strategy, Porter’s Model, First Mover Advantage, Sustainable Competitive Advantage, Competitive Advantage using E-Commerce, Business Strategy, Introduction to Business Strategy, Strategic Implications of IT Technology, Business
Environment, Business Capability, Strategy Formulation & Implementation Planning, Ecommerce Implementation, E-Commerce Evaluation.

9.00
Unit III: 
Business Models for E-Commerce (B2B, B2C, C2B, C2C):

Business Models for E-Commerce (B2B, B2C, C2B, C2C):
Business-to-Business Electronic Commerce:
Inter-organisational Transactions, The credit transaction trade cycle, a variety of transaction, Electronic Markets, Usage of Electronic Markets, Advantages and limitation of Electronic Markets, future of electronic market

9.00
Unit IV: 
EDI:

EDI:
Introduction to EDI, EDI definition, The benefit of EDI, EDI examples, EDI nut and bolts: EDI technology, standards, EDI communication, EDI implementations, EDI agreements, EDI security.

9.00
Unit V: 
EDI and business:

EDI and business:
Organisation that use EDI, EDI trading patterns, Transactions, EDI adoptions and maturity, IOS EDI and internet e-commerce, Inter-organisational transactions, purchasing online, after sales online, e-commerce in desktop facilities management

Essential Readings: 

Case Studies
Essential Reading:
1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce- New vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,
Pearson Education

References: 

Reference books:
4. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to E-business, Vanity Books International, New Delhi.
5. Agarwal, K.N. and Deeksha Agarwal, Business on the Net, Macmillan, New Delhi