Coming soon
Innovation and Entrepreneurship
Course Outcomes (COs):
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Courseoutcomes |
Learning andteaching strategies |
AssessmentStrategies |
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On completion of this course, the students will be able to;
CO 108: Identify and Classify social and economic problems to develop feasible business ideas. CO 109. Generating Business Idea and design an innovative solution model. CO 110. Develop a business plan. CO 111. Examine the business plan. CO 112. Analyze thegovernment policies that can help in establishment and promotion of an enterprise. CO 113. Examine business strategies for growth in business. |
Approach inteaching:
InteractiveLectures, GroupDiscussion,Tutorials, CaseStudy
Learningactivities forthe students:Self-learning assignments,presentations |
Class test,Semester endexaminations,Quiz,Assignments,Presentation |
Entrepreneurship/ Entrepreneur – Definition, features, types,
Qualities, Entrepreneurvs. Manager. Creativity and innovation– Stimulating creativity, organizational actions that enhance/hinder creativity,managerialresponsibilities,sourcesofinnovationinbusiness
StartingtheNewVenture-GeneratingBusinessIdea, Sources of New Idea,MethodsofgeneratingIdeas,creativeproblemsolving,opportunity recognition,environmentscanning,competitorandIndustryanalysis.
The Four stages of Growth model-prestart-up-stage,Start-upStage,
EarlyGrowthStage, LaterGrowthStage.
ProductProtection:Patents,TrademarksandCopyrights-Patents, Typesofpatents,Disclosures,Thepatentprocess,Patentsinperspective, Trademarks,copyrights,IntellectualPropertyrights.International
Markets-ChangingInternationalEnvironment,Exporting,Importing,
EstablishingInternationalVentures,TheforeignEnvironmentBusiness,
Sourcesof Information.
Entrepreneurial Team and Business Formation- Matching Human
Resource needs and skills, The board of directors, Networking, Legal forms of business in perspective, sole proprietorship, partnership, corporations. Business Acquisitions and Franchising- Rationale for acquiring a Business, Evaluating acquisition opportunities, Methods of valuation, structuring the Acquisition, Franchising.
Government of India Schemes for Innovation and Entrepreneurship-
Start up India, Make in India, Atal Innovation Mission (AIM), Support to Training and Employment Programme for Women (STEP), Jan Dhan- Aadhaar- Mobile (JAM),Digital India,Biotechnology Industry Research Assistance Council (BIRAC),Department of Science and Technology (DST), Trade related Entrepreneurship Assistance and Development (TREAD), Pradhan MantriKaushalVikasYojana (PMKVY), National Skill Development Mission, Science for Equity Empowerment and Development (SEED)
Business Plan - Concept, Characteristics, Preparation of business plan.
*Casestudiesrelatedto entiretopicsaretobe taught
- Fundamentals of Entrepreneurship, Sudha, G.S., RBD publication
- Entrepreneurship, Greene,Cynthia L, South-Western; 4th edition (1 January 2008)
- Innovation and Entrepreneurship, Drucker, P.F., HarperBusiness; Reprint edition (9 May 2006)
- Fundamentals of Entrepreneurship Mohanty,SangramKeshari, Prentice Hall India Learning Private Limited (1 January 2005)
- Entrepreneurship : New Venture Creation, Holt,David H., Pearson Education India; First edition (10 March 2016)
Suggested reading
- Entrepreneur's Toolkit : Tools and Techniques to launch and Grow your New Business, Harvard Business Review Press (23 November 2004)
- The Young Entrepreneur's Guide to Starting & Running a, Business, Mariotti, Currency; Revised, Updated edition (29 April 2014)
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, Eric Ries Currency; Illustrated edition (13 September 2011)
E resources
- ACM Digital Library, acm.org
- Proquest, www.search.proquest.com
Journals
- Journal of Entrepreneurship
- National Digital Library
