: International Business Environment

Paper Code: 
(BBA 503)
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00
Unit I: 
International Business:

International Business: Introduction—Meaning of I. B., International Business Vs. International Trade, Domestic Vs. I. B., Scope of I. B., Driving forces of I. B., Forces restricting I. B.

9.00
Unit II: 
Cultural environment

Cultural environment: Components of culture-Language, religion, values, attitudes, customs, Education, family, Material culture, Aesthetics, Hofstede’s four dimensions.

9.00
Unit III: 
The Global Economic Environment:

The Global Economic Environment: The Global Economy. Bases of Economic. Economic system-Market Allocation, Command Allocation, Mixed Allocation. Indicators of Economics- Balance of payment and Exchange rate.

9.00
Unit IV: 
Political Environment:

Political Environment: Importance of political Environment for I. B. The Political Systems: Democracy-Basic Principles, Authoritarianism-Theocracy, Monarchy, Dictatorship. Major Political objective-Political Sovereignty.
Legal Environment: Legal systems, Laws relating to IB

9.00
Unit V: 
International Financial Environment

International Financial Environment: Types and reasons of Foreign Investment, Foreign Direct Investment-Reasons, direction
Foreign Exchange Terminology.

Essential Readings: 

Case Studies
Essential Reading:
1. Michael R. Czinkota, International Business, Cengage Learning
2. Subba Rao P., International Business Management, Himalaya Publishing House

References: 

Reference books:
3. Cherunilam F., International Business, PHI
4. Aswathappa K., International Business, Tata McGraw Hill, New Delhi

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