Research for Management

Paper Code: 
MBB 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective :

1.To enable the students to identify problems for managerial decision making, Design a research, collect data, analyze and write a report.

Course Outcomes (COs): At the end of this course, a student should be able to:

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 19.          Distinguish between the various types of research and research design.

CO 20.          Formulate the steps of a research process and apply them to conduct a research study.

CO 21.          Design a questionnaire and use it for data collection

CO 22.          Develop a hypothesis and test it.

CO 23.          Analyze the collected data using various descriptive and statistical tools and techniques.

CO 24.          Construct a research report.

 

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

  

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12.00
Unit I: 
Research

: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00
Unit II: 
Measurement scales

Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 
Questionnaire design

Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation.
Preliminary data analysis- Descriptive statistics- Measures of central tendency(Mean, Mode, Median), Measures of Dispersion(Variance, Standard Deviation, Range)

12.00

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00

Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

References: 

  • Levin & Rubin, Statistics for Management, Pearson.
  • H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
  • Naresh Malhotra, Marketing Research, Pearson Education.
  • C.R.Kothari, Research Methodology, New Age Publication.
  • G C Beri, Marketing Research, Tata McGraw Hill.
  • Cooper & Schindler, Marketing Research, Tata McGraw Hill.
  • Anderson, Statistics for Business and Economics, Sweeney and Williams
  • William G Zikmund, Business Research Methods, Cengage learning
  • Sancheti & Kapoor, Statistics:Theory, Methods and Application, Sultan Chand & Sons

 

Academic Year: 
2021-2022
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