RESEARCH FOR MANAGEMENT

Paper Code: 
MBB 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Outcomes (COs):

Course Outcomes

Learning and teaching strategies

Assessment

Strategies

  
 

On completion of this course, the students will be able to;

CO 13.Distinguish between the various types of research and research design.

CO 14.Formulate the steps of a research process and apply them to conduct a research study.

CO 15.Design a questionnaire and use it for data collection

CO 16.Develop a hypothesis and test it.

CO 17.Analyze the collected data using various descriptive and statistical tools and techniques.

CO 18.Construct a research report.

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

  
 

 

12.00

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00

Measurement Scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00

Questionnaire Design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling Design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics- Measures of central tendency (Mean, Mode, Median), Measures of Dispersion (Variance, Standard Deviation, Range) [Applied Knowledge only

12.00

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00

Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

• H K Dangi, ShrutiDewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.

References: 

Suggested Readings: -

  • Naval Bajpai, Marketing Research: An Indian Perspective, Pearson
  • William G Zikmund, Business Research Methods, Cengage learning
  • Cooper & Schindler, Marketing Research, Tata McGraw Hill.
  • G C Beri, Marketing Research, Tata McGraw Hill.
  • C.R.Kothari, Research Methodology, New Age Publication.
  • Levin & Rubin, Statistics for Management, Pearson.
  • Anderson, Statistics for Business and Economics, Sweeney and Williams
  • Sancheti& Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

 

E-resources:

  • Marketing Research, Bajpai, Elibrary.in.pearson.com
  • Research Methods for Business Students, 5e Saunders, Elibrary.in.pearson.com
  • Research Methodology, 1e Chandra, Elibrary.in.pearson.com
  • Marketing Research, 7/e (Revised)         Malhotra, Elibrary.in.pearson.com

 

 

Journals:

  • International Journal of Financial Management 
  • Journal of Strategic Human Resource Management
  • South Asian Journal of Human Resources Management
  • Vikalpa
  • Asian Journal of Management Cases
  • Metamorphosis A Journalof Management Research
  • Business Perspectives and Research

 

 

Academic Year: 
2022-2023
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