| Business Communication: Concept, Features, Importance, Limitations; Basic model of Communication Process and Elements of Communication, Barriers to Communication and overcoming barriers to communication |
Means and Types of communication: Medias of Communication- Written, Oral, Visual, Audio-visual, Formal and Informal Communication, Modes of Quick Transmission of Messages.
Business Letter Writing: Essentials of Effective Correspondence, Layout of Business Letter, Planning the Letter, Kinds of Business Letters Communication within the organization: Memoranda, Notices, Circulars, Orders, Agenda and Minutes
Business Correspondence related to Human Resource: Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Goodwill Messages, Condolence Letters Business Correspondence related to other parties: Correspondence with banks, insurance companies and government authorities
Report Writing and Proposal Writing: Contents and Types
Press Release and Press Notes
Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
Study Material Published by ICSI
Sinha K.K., Fundamentals of Business Communication, Taxmann’s
Konar Nira, Communication Skills for Professionals, PHI
Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
ChaturvediP.D. & M.Chaturvedi, Business Communication, Pearson Education, New Delhi.
Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
1. Scanner-Arun Kumar(Shuchita Prakashans(P) Ltd)
Links:
[1] https://businessanalytics.iisuniv.ac.in/courses/subjects/business-communication-english
[2] https://businessanalytics.iisuniv.ac.in/academic-year/2018-2019