Nature & importance of business policy & strategy: Concept and levels of Strategy- corporate, business & functional level, process of strategic management.
Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement
Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis ,SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis
Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment . Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.
Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.
Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.
1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation
and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
4. UpendraKachru: Strategic Management, Excel books
1. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts
and Cases, McGraw-Hill Companies
2. Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic
Management (Mcgraw Hill Series in Management).
Links:
[1] https://businessanalytics.iisuniv.ac.in/courses/subjects/business-policy-and-strategy
[2] https://businessanalytics.iisuniv.ac.in/academic-year/2018-2019