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Advertising and Brand Management Practical [1]

Paper Code: 
DBBA 602b
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

1. Varshney & Bhattacharya: International marketing management, Sultan Chand &Sons
2. W.J. Keegan: Multinational Marketing Management, Prentice Hall.
3. V. Terpestra & Ravi Saratnag: International marketing, Naper Publishing Group.

References: 

1. P. Cateora& Graham: International marketing, McGraw Hill.
2. Hans Muhlbache: International marketing-A global perspective, Cengage Learning
EMEA

Academic Year: 
2018-2019 [2]

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Source URL: https://businessanalytics.iisuniv.ac.in/courses/subjects/advertising-and-brand-management-practical

Links:
[1] https://businessanalytics.iisuniv.ac.in/courses/subjects/advertising-and-brand-management-practical
[2] https://businessanalytics.iisuniv.ac.in/academic-year/2018-2019