Fundamentals of Business Practical

Paper Code: 
GBBA 302
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
9.00
Unit I: 
International Business

Concept ; Domestic to Transnational Business, Driving and Restraining Forces ; Characterstics and role of MNCs. Advantages and Disadvantages of Free trade ; The case for protection ; Forms of Restriction ; Effects of protection.

9.00
Unit II: 
Trade Theories

Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comparative costs theory ; General Equilibrium Approach ; Heckscher Ohlin Factor, Influence of factor mobility on volume of trade ; country similarity theory Gains and terms of trade ; Balance of trade and Balance of payments.

9.00
Unit III: 
International business environment

The economic environment ; social and cultural environment, political, legal and regulatory environment, natural environment. Technological environment.

9.00
Unit IV: 
International Institution Systems

IMF, World Bank and WTO(all in brief), / Regional economic integration; impact of integration; European Union; NAFTA;ASEAN; SAARC

9.00
Unit V: 
Strategy of International Business

Strategy, planning, organisational structure and process of control. Recent developments in international business.

Essential Readings: 

1. Cherunilam, Francis – International Business(PHI)
2. Misra , S. & Yadav, P.K. – International Business(PHI)
3. Aswathapa, K – International Business (Tata McGraw Hill )

References: 

1. Sharan, Vyuptakesh – International Business (Pearson Education)
2. Varshney R.L. and Bhattacharya ,B– International Marketing Management (Sultan Chand & Sons)

Academic Year: 
2018-2019
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