Concept ; Domestic to Transnational Business, Driving and Restraining Forces ; Characterstics and role of MNCs. Advantages and Disadvantages of Free trade ; The case for protection ; Forms of Restriction ; Effects of protection.
Classical trade theory ; Theory of comparative costs in terms of money ; Evaluation of comparative costs theory ; General Equilibrium Approach ; Heckscher Ohlin Factor, Influence of factor mobility on volume of trade ; country similarity theory Gains and terms of trade ; Balance of trade and Balance of payments.
The economic environment ; social and cultural environment, political, legal and regulatory environment, natural environment. Technological environment.
IMF, World Bank and WTO(all in brief), / Regional economic integration; impact of integration; European Union; NAFTA;ASEAN; SAARC
Strategy, planning, organisational structure and process of control. Recent developments in international business.
1. Cherunilam, Francis – International Business(PHI)
2. Misra , S. & Yadav, P.K. – International Business(PHI)
3. Aswathapa, K – International Business (Tata McGraw Hill )
1. Sharan, Vyuptakesh – International Business (Pearson Education)
2. Varshney R.L. and Bhattacharya ,B– International Marketing Management (Sultan Chand & Sons)
Links:
[1] https://businessanalytics.iisuniv.ac.in/courses/subjects/fundamentals-business-practical
[2] https://businessanalytics.iisuniv.ac.in/academic-year/2018-2019