Business Policy and Strategy

Nature & importance of business policy & strategy: Concept and levels of Strategy- corporate, business & functional level, process of strategic management.

 Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement

Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis ,SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis

Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment . Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.

Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.

Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control.